Colorado Real Estate News

CEO Reflections

Written by Kentwood Real Estate President and CEO Gretchen Rosenberg

Rooted in… Security

September is the National Association of REALTORS annual safety month. It’s a time to reflect on how to keep ourselves safe and secure in the wake of malevolent or treacherous behavior in the field. We remind our team at Kentwood Real Estate to use smart and safe business practices.

Safety in Real Estate

What are our best practices for safety? Always have a friend or colleague who knows where you’ll be and when. When meeting a new prospect, screen them first and have your friend or colleague give you a call a few minutes into the meeting to check-in.

We advise our brokers to meet new prospects ahead of showings to take a copy of their ID and to pre-screen their interest and qualifications. In fairness to all prospects, we must treat everyone equally and equitably when setting up these pre-showing meetings.

At open houses, have a front and back door open. Keep your phone in your hands. Never venture to another floor with guests. Advise homeowners to clear their house of valuables, medicines and to lock their computer screens. Trust your gut if something doesn’t feel right! These are the most basic advisories for real estate broker and client safety.

Safety’s New Meaning

In the COVID-19 era, “safety” has taken on more color and nuance. We strive to keep ourselves and our clients safe from a pandemic while assisting them to purchase, sell, or lease their home or commercial property.

Recently, one of our Kentwood Brokers told me her “buyer kit” now consists of gloves, masks, and booties, along with a few bottles of hand sanitizer. These are the items she carries in a basket in her car. I reminisced that when I was still showing property, our buyer kits and car baskets consisted of bottled water, small toys, and snacks. Clients are less interested in taking water or snacks from us, they want to know we’re focused on their wellbeing.

During REALTOR Safety Month, Kentwood brokers are doing their part to keep themselves and their clients safe and secure. We hope everyone can accomplish their real estate dream without the stress of an unsafe environment.