Colorado Real Estate News

LeadingRE | REimagine Conference 2021

LeadingRE REimagine Conference
Stage in ballroom of Wynn Las Vegas for the REimagine Conference 2021.

The past week, Kentwood Real Estate was honored to participate in the prestigious Reimagine Conference hosted by LeadingRe at the Luxe Wynn Hotel in Las Vegas. And wow, what an incredible experience it was!  Kentwood’s Managing Broker at our Cherry Creek office, Brandon Brennick, and top-producing broker Lori Pace, participated in two amazing panels for diversity and competition, respectively.  FYI, Lori is a member of Kentwood’s Diversity, Equity, and Inclusion counsel.  Also, Jason Exley, Director of Relocation and Business Development, helped lead a panel on ‘Recalibrating Relocation in the COVID Era.’  So proud of our fantastic team and their participation in this great conference!

Jason Exley of Kentwood
Jason Exley (left).
Lori Pace Kentwood Real Estate
Lori Pace (right).

Brandon Brennick (center).

Panel held by Jason Exley of Kentwood Real Estate:

Relocation departments shifted to focus on lead business during COVID to top aggregators such as OpCity, Rocket Homes, HomeStory, etc., with traditional corporate relocations down. Coming out of COVID with inventory slim, one brokerage introduced a partnership with Ribbon, which converts a conventional buyer to an all-cash offer, buyers can compete and win. The virtual environment we were all thrown into during COVID has led to higher engagement among agents at Relocation trainings and weekly sales meetings.  Also, By creating a more enhanced experience and upfront conversation via video/conversation with relocating clients, we are experiencing higher conversion rates.

Panel held by Lori Pace of Kentwood Real Estate:

The vitality of a brokerage’s future success will be contingent on how well agents and brokerages can respond to the changing circumstances of the world that impact global relationships.  COVID -19 and social unrest due to the death of George Floyd turned the world upside down; meanwhile, real estate was declared an essential business.  

Today, we face a lack of tools, resources, and leaders to ensure past real estate policies, laws, and business practices are inclusive and multicultural in creating positive solutions.  While at the conference, it was the anniversary of the murder of George Floyd.  Buyers, sellers, brokers, owners, and agents representing neighborhoods, businesses, and organizations can no longer feel comfortable with the dehumanization and perceived threat of a black man in a community that has been neglected due to redlining.  

Redlining was used in our industry systematically to uphold racist philosophies and principles. LeadingRE recognized the need to do more than talk about inclusion but instead invest in inclusion by launching a Diversity Difference Experience program held in August.

Panel held by Brandon Brennick of Kentwood Real Estate:

Now, more than ever, relationships matter!  Clients are ready for eyeball time with their agents, and therefore, getting back in person with our clients is key. Competing against new competition requires being purpose-driven. Most agents are operating with a transactional model now; however, having a business plan that focuses on intention has proven to be a more successful and profitable route.

Most agents (70-80%) are buyer-centric, which contributes to the scarcity of inventory – the market is telling them they can’t get listings, but there are people out there ready to sell. They just don’t know how to do it. A more listing-centric strategy is key to more inventory. Approximately 14-23 million American will move in the next 1-5 years – 52% more than 2 hours away and 42% more than 4 hours away.

Why Should You Get to Know LeadingRE? 

Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Today, LeadingRe has over 550 firms and 150,000 sales associates, operating in 70 countries. LeadingRE’s mantra is “Making the Best Brokerages Better.”  LeadingRE accomplishes this by providing these top local brands with world-class business resources and national and global connections. 

They must know, then, that the above-named gentleman whenever he was at leisure (which was mostly all the year round) gave himself up to reading books of chivalry with such ardour and avidity that he almost entirely neglected the pursuit of his field-sports, and even the management of his property; and to such a pitch did his eagerness and infatuation go that he sold many an acre of tillageland to buy books of chivalry to read, and brought home as many of them as he could get.

Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE).Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Kentwood Real Estate is not only honored to be a part of LeadingRE but grateful to be featured at their Reimagine Conference this past week.

Check out some of the photos and videos from the conference on LeadingRE’s Facebook Page.

LeadingRE Conference

Kentwood’s Involvement with Charities and Local Businesses

Thought leadership is our passion at Kentwood; however, we go beyond the real estate industry by supporting local charities and businesses to build a stronger local community. In today’s challenging times, we must lift each other up, now, more than ever.  Kentwood agents and staff support over 170 local, national, and international non-profit organizations.  Rooted in the Colorado economy, we are delighted to support local businesses through numerous civic and community endeavors, participating in regional events, and sitting on dozens of committees and boards.

Colorado Real Estate News

CEO Reflections

Rooted in… Equity

By Gretchen Rosenberg, President & CEO of Kentwood Real Estate

Fair. Housing. I’m looking at these two words separately because many in real estate have tended to run them together, fairhousing, and thereby lost the meaning.

It’s something we’re required to learn, but is it something in our hearts and in our practice?

This week one of our very own brokers, Lori Pace, a recognized speaker on diversity, inclusion, and fair housing gave our company an outstanding presentation. We learned a lot, especially the pitfalls to look out for while we’re working on behalf of our clients, our neighborhoods, and our communities.

Recently, a reading of The Color of Law by Richard Rothstein brought home the deeply systemic ways people of color have been discriminated against in housing for decades. Not just the redlining of neighborhoods from a lending standpoint, but discriminatory zoning regulations and overlays, homeowner’s association regulations and site locations for industrial plants.

Kentwood real estate is rooted in equity, not in exploitation. We believe everyone should be treated equally and afforded the same opportunity. The opportunity to live where they want to and to choose the type of housing that best fits their lifestyle.

One of my first meetings as a Kentwood manager brought home how committed our company has been to this concept. We were discussing whether to design a second sign. A luxury sign to go in front of any listing worth more than a certain high price point because some of our competitors were doing that very thing. Our Kentwood General Sales Manager at the time said, “No, we won’t do that. I don’t agree with the idea.” He went on to say, “Imagine how you would feel if your house didn’t qualify for that special sign. Someone in one neighborhood or on one block gets the luxury sign but you don’t? That’s not who we are. We treat everyone with the same luxury service and experience, and everyone should get the same Kentwood sign in front of their home.” End of discussion. Decision made.

That’s rooted in equity, a principle I intend to help our brokers and staff continue to learn more about and get better at demonstrating to the people of Colorado.