Colorado Real Estate News

Is Real Estate a Better Investment than Stocks or Gold?

Real Estate is still a stronger long-term investment.

Real estate brokers are often asked whether a particular home they’re contemplating “will be a good investment.” There are buyers concerned with finding the perfect nesting spot, and others worry whether they’ll come out financially ahead.

Some investors look strictly to commercial real estate, but for this analysis we’re talking about residential homes a buyer intends to reside in.

Much of the calculation depends on various factors, including how long the homeowners will keep the property, whether it’s compromised by a busy road, whether the homeowners plan to keep it in tip-top shape or upgrade, and whether it’s a single-family home or a condominium.


Survey Says

Recently in a post on the Liberty Street Economics blog, the Federal Reserve Bank of New York noted that Americans believe buying a home is definitely or probably a better investment than buying stocks. A subsequent Gallup Poll reaffirmed those findings.

In an article on the current real estate market, Gallup reports:

“Gallup usually finds that Americans regard real estate as the best long-term investment among several options — seeing it as superior to stocks, gold, savings accounts and bonds. This year, 41% choose real estate as the best investment, up from 35% a year ago, with stocks a distant second.”

Here’s the breakdown:

Long Term Investments for America in 2021 comparing Real Estate, Stocks, Gold, Savings Accounts and Bonds.
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Is Real Estate Really a Sound Investment?

Americans have great confidence in real estate as a good long-term investment and view their home as a way to build future wealth. Although there is some underlying anxiety that the build-up in home values may be mirroring what happened just prior to the 2008-11 housing crash. According to Merrill Lynch, J.P. Morgan, Morgan Stanley, and Goldman Sachs, the current real estate market is strong and sustainable.

As Morgan Stanley explained to their clients in a recent podcast:

“Unlike 15 years ago, the euphoria in today’s home prices comes down to the simple logic of supply and demand. And we at Morgan Stanley conclude that this time the sector is on a sustainably, sturdy foundation. This robust demand and highly challenged supply, along with tight mortgage lending standards, may continue to bode well for home prices. Higher interest rates and post-pandemic moves could likely slow the pace of appreciation, but the upward trajectory remains very much on course.”


Key Takeaways

America’s belief in the long-term investment value of homeownership has been, is, and will always be, very strong. Home prices have been stable or rising the propensity of time over decades, even through other sector downturns. It’s good to diversify your investments, but don’t discount the long-term value of owning real estate.

Find a Kentwood Real Estate Broker, or your next Colorado home, on our website, www.kentwood.com. We service the Front Range of Colorado from south metro Denver, throughout Denver metro, Evergreen, Boulder, and northern Colorado, including Loveland and Fort Collins.

Colorado Sunflowers
Yellow sunflowers over Colorado’s mountains.

Colorado Real Estate News

What to do With 40 Years – Build a Brand

Written by Kentwood Real Estate President and CEO, Gretchen Rosenberg

I have exciting news! Kentwood Real Estate is 40 this week!

Henry Ford said, “Coming together is the beginning. Keeping together is progress. Working together is success.” We’ve completed 40 successful years of changing lives.

In 1981 five brokers formed the beginnings of our brand, The Kentwood Company, which was renamed Kentwood Real Estate in 2008.

The incorporation papers were signed by Roger Campbell this week in 1981. Roger told me, “We wanted a name that was easy to say, easy to spell, memorable, and upscale so we settled on Kentwood.”

Colorado Real Estate History

Other notable names in Colorado real estate who contributed to our success as founders, owners, and leaders are Jim Nussbaum, John Fitzpatrick, Jerry Weigand, Bill Moore and Peter Niederman, Julie Hummel, Dee Chirafisi, Jim Theye, and Chris Vuletich. 

Our original office remains the DTC flagship. In 1998 we added Cherry Creek, in 1999, City Properties, and in 2018 we expanded to Northern Colorado. We added Denver Rental in 2011. Kentwood Commercial and Prosperity Home Mortgage were both launched in 2017.

Our previous owners sold the company to HomeServices of America in 2016, beginning the adventure of our Berkshire Hathaway affiliation.

To our brokers, our staff, and the management team – thank you for your ideas, collaboration, and professionalism. YOU make this company admired, productive and competitive.

To our clients, we say thank you for 40 years of working with the best brokers in the business, for your business, and your support. A focus on clients fostered our success over these 40 years. That laser focus on client experience and market knowledge keeps traditional brokerage relevant into the 21st Century.

Our brokers, loan officers, and support staff make our company special. An organization, no matter how well designed, is only as good as the people who live and work in it. We celebrate all who have contributed to 40 years at the pinnacle of real estate.

We have so much to be proud of at Kentwood Real Estate, Kentwood Commercial, Denver Rental, and Prosperity Home Mortgage, and much more to look forward to. 

At Kentwood Real Estate we believe in community. That we accomplish more together. That deep roots matter. We inspire people to imagine the next steps in their life journey.

Cheers to 40 years!

Colorado Real Estate News

CEO Reflections

Written by Kentwood Real Estate President and CEO Gretchen Rosenberg

Rooted in… Security

September is the National Association of REALTORS annual safety month. It’s a time to reflect on how to keep ourselves safe and secure in the wake of malevolent or treacherous behavior in the field. We remind our team at Kentwood Real Estate to use smart and safe business practices.

Safety in Real Estate

What are our best practices for safety? Always have a friend or colleague who knows where you’ll be and when. When meeting a new prospect, screen them first and have your friend or colleague give you a call a few minutes into the meeting to check-in.

We advise our brokers to meet new prospects ahead of showings to take a copy of their ID and to pre-screen their interest and qualifications. In fairness to all prospects, we must treat everyone equally and equitably when setting up these pre-showing meetings.

At open houses, have a front and back door open. Keep your phone in your hands. Never venture to another floor with guests. Advise homeowners to clear their house of valuables, medicines and to lock their computer screens. Trust your gut if something doesn’t feel right! These are the most basic advisories for real estate broker and client safety.

Safety’s New Meaning

In the COVID-19 era, “safety” has taken on more color and nuance. We strive to keep ourselves and our clients safe from a pandemic while assisting them to purchase, sell, or lease their home or commercial property.

Recently, one of our Kentwood Brokers told me her “buyer kit” now consists of gloves, masks, and booties, along with a few bottles of hand sanitizer. These are the items she carries in a basket in her car. I reminisced that when I was still showing property, our buyer kits and car baskets consisted of bottled water, small toys, and snacks. Clients are less interested in taking water or snacks from us, they want to know we’re focused on their wellbeing.

During REALTOR Safety Month, Kentwood brokers are doing their part to keep themselves and their clients safe and secure. We hope everyone can accomplish their real estate dream without the stress of an unsafe environment.

Colorado Real Estate News

CEO Reflections

By Kentwood CEO and President Gretchen Rosenberg

Top 5 Reasons to Leave Your Shoes at the Door

We all have pre-conceived notions of what our Colorado homes and real estate should be like.

For many people in Colorado that might be a view or a fireplace. For some it’s a gourmet chef’s kitchen and a soaking tub. Nearly everyone these days wants an area they can use as a workspace or for quiet time. The lists can be long or modest, but the best advice my first real estate broker gave me was to leave my pre-conceived notions at the door and be prepared to give a little. Here are 5 lessons from our Kentwood Real Estate brokers who have much hard-won wisdom to impart.

  1. It’s nearly impossible to get everything on your “must have” list. Create a list of A level amenities, B level amenities and C level amenities. Know in your mind that the A list should be very short, and the B’s and C’s will be nice to have, but could end up being crossed off. This applies to commercial real estate as well.
  2. Be open to suggestions from your broker. Real estate brokers are sometimes accused of pressuring buyers into looking at properties they don’t want to see. A great broker (like all Kentwood brokers) will listen intently, with a problem-solving frame of mind. They’ll also have input borne of wisdom. Let them provide suggestions for additional areas of town, insight into why some amenities might not be Colorado typical, or how a shift in price could get you closer to fulfilling all of the A’s and B’s on your list.
  3. Avoid a carpet allowance. (I was going to say “like the plague” but I’m writing this during the current pandemic, so like coronavirus.) Sellers – a carpet allowance doesn’t work anymore. It hasn’t in years. Buyers are watching HGTV and want their new house to “look just like that.” They generally don’t want to have to do any work, any updating or spend additional money. Why would they part with cash when they can finance at 3%?
  4. Know the photos make it look different. Properties are photographed in their best light, with a wide-angle lens and perfectly set for photos. The rooms always appear larger than they are. 3D Virtual tours and virtual (live) open houses are a better way to assess the space, and can be a good stand-in if you can’t be there or want to check some places off your list. The very best way to know if “it’s the one” is to visit the property. You’ll use more of your senses than just seeing photos when you’re actually there. You’ll smell (pets or candles?) You’ll see (what the room sizes really feel like when you’re standing in them.) You’ll hear (birds chirping or train tracks?) You’ll feel (those amazing soft close cabinets or a roll in the floor from settling.)
  5. National news is general, real estate is locale specific. Our Kentwood Commercial brokers have been asked a lot lately about their predictions for how depressed the commercial real estate market will be next year. Our Denver Rental team is asked about rent collections and whether property management is taking a hit. Our residential brokers in both Metro Denver and Northern Colorado are offered opinions on what’s going to happen with home values. It’s all correct, and it’s all wrong. Home values are going up rapidly in certain price points and neighborhoods, while other sellers are having to contend with lack of traffic and price reductions. Warehouses and light industrial real estate are booming, retail is struggling. Most of our property management clients are having no issues collecting rent, but that could also change as the COVID-19 months progress. This is the reason to seek an informed and expert broker. It’s a tough time to try to go it alone.

Leaving your shoes at the door is a metaphor for avoiding pre-conceived notions and being okay with asking for help. Kentwood Real Estate brokers are best-in-class and will help you find your next home, sell your current home, evaluate your commercial portfolio or lease a property. We’re here to help.

Colorado Real Estate News

Gretchen Rosenberg Named 2020 Outstanding Women in Business Finalist

Click here to view the interview with Gretchen Rosenberg

Kentwood Real Estate President and CEO, Gretchen Rosenberg, has been named a finalist on Denver Business Journal’s list of Outstanding Women in Business for 2020. 

Denver Business Journal’s Outstanding Women in Business list compiles 36 finalists across 13 categories. Gretchen was nominated in the category of real estate. 

Gretchen stated, “I’d like to thank our team of staff and brokers, whose commitment to excellence makes my job much easier. Our Kentwood commitment to community includes the community who works here, and I appreciate everyone’s contributions.”

Gretchen navigates Kentwood Real Estate’s growing elite team of over 240 Realtors® in Colorado’s finest luxury brokerage. Kentwood produces more volume per agent than 99 percent of all real estate companies in the U.S., which Gretchen credits to Kentwood brokers’ deep commitment to professionalism, local knowledge, expertise, and customer experience. Gretchen has overseen Kentwood’s growth from three to four residential offices along the Front Range, the most recent of which is Kentwood Real Estate – Northern Properties in Fort Collins, CO.

Congratulations to Kentwood Real Estate President & CEO, for ranking as a 2020 Denver Business Journal Outstanding Women in Business finalist! We can’t wait to celebrate your recognition at the Virtual Awards Celebration on Thursday, August 13.

To view the full list or Outstanding Women in Business, visit https://bizj.us/1q52h5

Click the link below to read more http://kentwood.re/outstandingwomeninbusiness

Colorado Real Estate News

CEO Reflections

Rooted in… Equity

By Gretchen Rosenberg, President & CEO of Kentwood Real Estate

Fair. Housing. I’m looking at these two words separately because many in real estate have tended to run them together, fairhousing, and thereby lost the meaning.

It’s something we’re required to learn, but is it something in our hearts and in our practice?

This week one of our very own brokers, Lori Pace, a recognized speaker on diversity, inclusion, and fair housing gave our company an outstanding presentation. We learned a lot, especially the pitfalls to look out for while we’re working on behalf of our clients, our neighborhoods, and our communities.

Recently, a reading of The Color of Law by Richard Rothstein brought home the deeply systemic ways people of color have been discriminated against in housing for decades. Not just the redlining of neighborhoods from a lending standpoint, but discriminatory zoning regulations and overlays, homeowner’s association regulations and site locations for industrial plants.

Kentwood real estate is rooted in equity, not in exploitation. We believe everyone should be treated equally and afforded the same opportunity. The opportunity to live where they want to and to choose the type of housing that best fits their lifestyle.

One of my first meetings as a Kentwood manager brought home how committed our company has been to this concept. We were discussing whether to design a second sign. A luxury sign to go in front of any listing worth more than a certain high price point because some of our competitors were doing that very thing. Our Kentwood General Sales Manager at the time said, “No, we won’t do that. I don’t agree with the idea.” He went on to say, “Imagine how you would feel if your house didn’t qualify for that special sign. Someone in one neighborhood or on one block gets the luxury sign but you don’t? That’s not who we are. We treat everyone with the same luxury service and experience, and everyone should get the same Kentwood sign in front of their home.” End of discussion. Decision made.

That’s rooted in equity, a principle I intend to help our brokers and staff continue to learn more about and get better at demonstrating to the people of Colorado.