Colorado Real Estate News

LeadingRE | REimagine Conference 2021

LeadingRE REimagine Conference
Stage in ballroom of Wynn Las Vegas for the REimagine Conference 2021.

The past week, Kentwood Real Estate was honored to participate in the prestigious Reimagine Conference hosted by LeadingRe at the Luxe Wynn Hotel in Las Vegas. And wow, what an incredible experience it was!  Kentwood’s Managing Broker at our Cherry Creek office, Brandon Brennick, and top-producing broker Lori Pace, participated in two amazing panels for diversity and competition, respectively.  FYI, Lori is a member of Kentwood’s Diversity, Equity, and Inclusion counsel.  Also, Jason Exley, Director of Relocation and Business Development, helped lead a panel on ‘Recalibrating Relocation in the COVID Era.’  So proud of our fantastic team and their participation in this great conference!

Jason Exley of Kentwood Relocation at the LeadingRE conference.
Jason Exley (left).
Lori Pace (right).

Brandon Brennick (center).

Featured Conference Topic: Recalibrating Relocation In the Covid Era

Panel held by Jason Exley of Kentwood Real Estate:

Relocation departments shifted to focus on lead business during COVID to top aggregators such as OpCity, Rocket Homes, HomeStory, etc., with traditional corporate relocations down. Coming out of COVID with inventory slim, one brokerage introduced a partnership with Ribbon, which converts a conventional buyer to an all-cash offer, buyers can compete and win. The virtual environment we were all thrown into during COVID has led to higher engagement among agents at Relocation trainings and weekly sales meetings.  Also, By creating a more enhanced experience and upfront conversation via video/conversation with relocating clients, we are experiencing higher conversion rates.

Featured Conference Topic: Fair Housing, Diversity and Inclusion

Panel held by Lori Pace of Kentwood Real Estate:

The vitality of a brokerage’s future success will be contingent on how well agents and brokerages can respond to the changing circumstances of the world that impact global relationships.  COVID -19 and social unrest due to the death of George Floyd turned the world upside down; meanwhile, real estate was declared an essential business.  

Today, we face a lack of tools, resources, and leaders to ensure past real estate policies, laws, and business practices are inclusive and multicultural in creating positive solutions.  While at the conference, it was the anniversary of the murder of George Floyd.  Buyers, sellers, brokers, owners, and agents representing neighborhoods, businesses, and organizations can no longer feel comfortable with the dehumanization and perceived threat of a black man in a community that has been neglected due to redlining.  

Redlining was used in our industry systematically to uphold racist philosophies and principles. LeadingRE recognized the need to do more than talk about inclusion but instead invest in inclusion by launching a Diversity Difference Experience program held in August.

Featured Conference Topic: Competing Against the New Competition

Panel held by Brandon Brennick of Kentwood Real Estate:

Now, more than ever, relationships matter!  Clients are ready for eyeball time with their agents, and therefore, getting back in person with our clients is key. Competing against new competition requires being purpose-driven. Most agents are operating with a transactional model now; however, having a business plan that focuses on intention has proven to be a more successful and profitable route.

Most agents (70-80%) are buyer-centric, which contributes to the scarcity of inventory – the market is telling them they can’t get listings, but there are people out there ready to sell. They just don’t know how to do it. A more listing-centric strategy is key to more inventory. Approximately 14-23 million American will move in the next 1-5 years – 52% more than 2 hours away and 42% more than 4 hours away.

Why Should You Get to Know LeadingRE? 

Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Today, LeadingRe has over 550 firms and 150,000 sales associates, operating in 70 countries. LeadingRE’s mantra is “Making the Best Brokerages Better.”  LeadingRE accomplishes this by providing these top local brands with world-class business resources and national and global connections. 

They must know, then, that the above-named gentleman whenever he was at leisure (which was mostly all the year round) gave himself up to reading books of chivalry with such ardour and avidity that he almost entirely neglected the pursuit of his field-sports, and even the management of his property; and to such a pitch did his eagerness and infatuation go that he sold many an acre of tillageland to buy books of chivalry to read, and brought home as many of them as he could get.

Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE).Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Kentwood Real Estate is not only honored to be a part of LeadingRE but grateful to be featured at their Reimagine Conference this past week.

Check out some of the photos and videos from the conference on LeadingRE’s Facebook Page.

Kentwood’s Involvement with Charities and Local Businesses

Thought leadership is our passion at Kentwood; however, we go beyond the real estate industry by supporting local charities and businesses to build a stronger local community. In today’s challenging times, we must lift each other up, now, more than ever.  Kentwood agents and staff support over 170 local, national, and international non-profit organizations.  Rooted in the Colorado economy, we are delighted to support local businesses through numerous civic and community endeavors, participating in regional events, and sitting on dozens of committees and boards.  Learn more about how Kentwood is helping to build a stronger Colorado as one.

Colorado Real Estate News

Are we in a Housing Bubble?

Written by President and CEO of Kentwood Real Estate, Gretchen Rosenberg

Lawrence Yun, Chief Economist for the National Association of Realtors (NAR) recently said, the period we’re in “is not a bubble. It is simply a lack of supply.”

  • In a recent article about the intense demand we’ve seen play out since late 2020, Lawrence Yun discussed the state of today’s housing market.
  • Yun addressed whether today’s high buyer competition and rising home prices are evidence of a housing bubble and said that this “is not a bubble. It is simply lack of supply.”
  • Today’s housing market remains competitive, with rising prices driven by buyer demand.

Kentwood Real Estate Agents Have Their Say

I queried several of our Metro Denver and Northern Colorado agents and they weighed in on the bubble theory.

“I’ve been in real estate sales in Colorado for several decades. There have only been three years out of the past 30 when we saw housing actually depreciate. Two of the Great Recession years and one year in the 1970’s.”

“I’ve been explaining today’s housing dynamics to my clients. They understand that there aren’t enough homes for the number of buyers in the market and absent a huge influx of inventory (unlikely) or a large rise in interest rates (not anticipated in the near-term) we will remain in a seller’s market for quite a while.”

“When supply and demand begin to get more in-balance, price appreciation will slow to single digits from double digits. I don’t anticipate it slowing to the point where we see loss of home values unless there’s a crazy unplanned incident. A “Black Swan.” Covid was that Black Swan in 2020 and even that only caused a two to three month pause in the housing market.”

Navigating the Colorado Real Estate Waters

For more information on Colorado housing, connect with a Kentwood Real Estate broker to talk about the best ways to navigate such an energetic market. Our residential and commercial brokers sell and lease properties across the Northern Front Range of Colorado from south of Castle Rock to Denver and up to the Fort Collins area.

Colorado Real Estate News

What to do With 40 Years – Build a Brand

Written by Kentwood Real Estate President and CEO, Gretchen Rosenberg

I have exciting news! Kentwood Real Estate is 40 this week!

Henry Ford said, “Coming together is the beginning. Keeping together is progress. Working together is success.” We’ve completed 40 successful years of changing lives.

In 1981 five brokers formed the beginnings of our brand, The Kentwood Company, which was renamed Kentwood Real Estate in 2008.

The incorporation papers were signed by Roger Campbell this week in 1981. Roger told me, “We wanted a name that was easy to say, easy to spell, memorable, and upscale so we settled on Kentwood.”

Colorado Real Estate History

Other notable names in Colorado real estate who contributed to our success as founders, owners, and leaders are Jim Nussbaum, John Fitzpatrick, Jerry Weigand, Bill Moore and Peter Niederman, Julie Hummel, Dee Chirafisi, Jim Theye, and Chris Vuletich. 

Our original office remains the DTC flagship. In 1998 we added Cherry Creek, in 1999, City Properties, and in 2018 we expanded to Northern Colorado. We added Denver Rental in 2011. Kentwood Commercial and Prosperity Home Mortgage were both launched in 2017.

Our previous owners sold the company to HomeServices of America in 2016, beginning the adventure of our Berkshire Hathaway affiliation.

To our brokers, our staff, and the management team – thank you for your ideas, collaboration, and professionalism. YOU make this company admired, productive and competitive.

To our clients, we say thank you for 40 years of working with the best brokers in the business, for your business, and your support. A focus on clients fostered our success over these 40 years. That laser focus on client experience and market knowledge keeps traditional brokerage relevant into the 21st Century.

Our brokers, loan officers, and support staff make our company special. An organization, no matter how well designed, is only as good as the people who live and work in it. We celebrate all who have contributed to 40 years at the pinnacle of real estate.

We have so much to be proud of at Kentwood Real Estate, Kentwood Commercial, Denver Rental, and Prosperity Home Mortgage, and much more to look forward to. 

At Kentwood Real Estate we believe in community. That we accomplish more together. That deep roots matter. We inspire people to imagine the next steps in their life journey.

Cheers to 40 years!

Colorado Real Estate News

How to Maximize Your Home Sale

Selling your home in Denver’s white-hot real estate market might seem like a breeze with houses flying off the shelves in record time, however, getting the highest possible return on your home sale is not as easy as you might think. If you’re looking to sell for the best attainable value, then check out these tips for how to maximize your home sale.

Hire a Skilled Real Estate Broker With a Marketing Plan

When selling your house, it may seem tempting to do it yourself or through an online site but the truth is, if you want to get the most out of your home sale you need to hire a great broker. A skilled broker will have years of experience and expertise to help you navigate the murky waters of your transaction. Along with a breadth of knowledge, experienced real estate professionals will be able to create a customized marketing plan with you that will ensure that you get the most bang for your buck. 

Have Your House Professionally Cleaned

Another great way to make sure your property garners competitive offers above the asking price is to have it professionally cleaned. You may be thinking to yourself, “My place is clean. Why would I need someone else to clean it?” The simple answer is that when selling a residence, appearance is half the battle, and a professional cleaner can make your house sparkle in ways that you probably don’t have the time to do. When it comes time for showing, and your home is gleaming, people will be more likely to see its full potential and thus will probably be willing to shell out a little extra. So if you want to maximize your property sale, hire a professional cleaner. Trust us. You’ll be glad you did! 

Check Your Curb Appeal

In life and real estate, first impressions are everything so when selling your residence, it is extra essential to make sure you have that “it” factor…curb appeal. While you may not notice the overgrown shrubs or the loose hose in the front yard, your potential buyers most definitely will. So if you want your property to stand out from the herd and fetch a pretty penny, it will take a little bit of extra effort. First, check your paint. If it’s peeling, then it might be time for a minor touch-up. Next, take care of any apparent outdoor maintenance such as overgrown tree branches or garden beds overrun with weeds. Lastly, if you’re looking to add a cherry on top of your curb appeal, add some fresh flowers and mulch to your garden beds. It will make your house a more inviting home.  

Minimize Items on Surfaces

That little angel statue on the fireplace or the family photos on your dresser may mean the world to you but to a potential buyer, those are all things that mark your house as yours. If you want to gain a more significant return on your home, you might want to try making it feel like a blank slate. By putting away the small items that clutter surfaces, you subconsciously communicate to buyers that your house is open for them to make it their own.  

Have Your House Professionally Photographed

They say a picture is worth a thousand words and in the world of real estate, this saying is a bell that will always ring true. A professional photographer can take advantage of your home’s best qualities and make sure that your listing photos highlight the spacious dining room or the beautiful natural light in the living room. Along with amazing images, a photographer can also film a virtual house tour, and in this pandemic, more and more buyers are buying site-unseen. So a virtual property tour can make all the difference in the amount of high-value offers you receive.  

How Kentwood Can Help

Here at Kentwood, we have a diverse network of brokers who can offer you personalized advice from advertising strategies and competitive market analysis to guidance on the best ways to elevate your estate sale. Our unique Amplify service grants you access to a curated team of professionals trained on how to best enhance your home’s appearance and value with no cash out of your pocket until your property is sold. Kentwood is also proud to offer a range of virtual home selling options such as 3D video walk-throughs, online open houses and showings, as well as virtual staging options. So if you want to get the most out of your property sale, give us a call and see how Kentwood can get you the best bang for your buck!

Colorado Real Estate News

Real Estate Market Trends

February 2021 Depicts an Icy-Hot Spring Market With Buyer Demand on Fire.

The Greater Denver Metro housing market proved that the underlying theme of this market is speed: the speed at which buyers are purchasing relative to the number of sellers listing, and the speed at which active properties are going under contract while prices are accelerating. 

The Gap for Detached Properties Over Attached Properties Shrank in February. 

While many metrics still show that detached properties are in higher demand than attached, that gap decreased in February. There were 3,641 closed properties, up 3.70 percent from last year at this time, and in part because attached properties were on the rise. Attached properties saw a 16.29 percent increase in closings relative to last year at this time. The increased demand for attached properties propelled the market to an average close price of $401,552. Meanwhile, detached properties saw a 1.80 percent decrease in closed properties relative to last year.

Competition Remains Incredibly High. 

The report confirms that with median days in the MLS at five, close-price-to-list-price ratio at 101.90 percent and months of inventory at 0.55, competition remains exhaustive. With properties frequently going over asking price, full appraisal gap waiver appreciation continues to rise. Savviness, creativity, knowledge and guts are all components that will help buyers move towards a path of homeownership in this market.  

The Luxury Market Shows Interesting Trends. 

Last month, DMAR reported that the luxury detached market alone closed on 206 homes, a 10.75 percent increase in this category from last month and a 46.10 percent improvement from last year. More buyers are ready to purchase property over $1 million than the market saw in 2020 and single-family home sellers are enjoying a more crowded and hotter marketplace. While less competitive than other market segments, it remains high with February’s close-price-to-list-price ratio at 97.63 percent.  

*Written March 10, 2021. Updates may be available after this date.

Colorado Real Estate News

Three Ways to Protect Yourself When Buying New Construction

Written by Gretchen Rosenberg, President and CEO of Kentwood Real Estate

When you’re looking to purchase a brand-new home, it’s wise to hire a real estate broker as your trusted advisor. Homebuilders are in the business of building and selling properties and maximizing profit. As any business would be. They’re not fiduciaries to buyers and will not give you the clear-eyed advice you need as you move through the process.

When I was actively selling real estate, I was fortunate to represent many homebuyers when they purchased new construction. It was a privilege to help them wend their way through the complex process. I learned the ins and outs of a typical builder’s contract language and the important questions to ask.

Three Important Questions

  1. Where is the Earnest Money Held? Did you know that builders like to hold your earnest money in their operating accounts? Wouldn’t it be better to request they hold your earnest money at a title company in a trust account? 
  2. When Can we Schedule an Inspection? Did you know that most builders will permit you to have a home inspection? You should absolutely do a full-blown inspection. One time, we discovered the sewer line from the house hadn’t been connected to the city main. Another time, the builder had forgotten to spray insulation into the attic. And another time we found that a roof truss had been dropped through the living room sub-floor and punched a hole through it! We were standing in the basement looking up at a hole in the wooden floor and saw they’d covered it with carpet and pad.
  3. Can I use a Broker? A real estate professional is your expert and your advocate. They will work on your behalf throughout the process of building or buying new construction. Brokers help you understand the contracts, the key steps, manage negotiations (you may not get much off the price in these heady days, but you might get a few freebies.) Do not walk through the door or sign in without bringing your broker in the first time. Commercial projects require pre-set appointments so this would be more difficult than residential where the showrooms beckon.

Bottom Line for New Construction

Don’t go it alone when choosing new construction. Builders factor in the cost of commission and they don’t back it out if you’re unrepresented. They pocket the difference. So use that money to your benefit.

At Kentwood Real Estate we have both residential and commercial brokers who understand first-generation space. Contact us for all of your Denver and Fort Collins, Colorado real estate needs!

Colorado Real Estate News

Three Reasons to Sell Your Home Now!

photo depicting a mother holding up her toddler daughter in a kitchen

If you are a real estate fanatic like we are, you know that 2020 has been a record-breaking year for the market and it likely won’t be slowing down in 2021. Zillow expects home values to increase 10.3 percent from November 2020 to November 2021 despite the ongoing pandemic challenges. The sales growth continues to be affected by similar factors such as strong demographic trends and a shift in buyer preference ignited by the pandemic. If you considered selling in 2020, this year proves to be just as promising. Still not convinced? Here are three reasons why now is the perfect time to sell your home: 

Interest Rates Are Expected To Stay Low
Get excited because the 2020 below-average interest rates are here to stay! Last year, interest rates were below 4 percent and while they may slightly increase in 2021, they are predicted to remain low compared to historical averages. Let’s put these rates into perspective. According to Freddie Mac, December 10th had a record low rate of 2.71 percent for a 30-year, fixed-rate mortgage. Compared to a year like 2018, where the annual average was 4.54 percent, these record-breaking rates are incredibly beneficial to all homebuyers. Buyers can secure a long-term mortgage at an insanely low rate, and sellers can capitalize on high prices. It’s a win-win situation!

There Are More Buyers Than Sellers
As demand continues to rise, inventory remains low. But this isn’t necessarily a negative situation for individuals looking to sell their homes. Buyers are eager and anxious to purchase a house quickly, especially when the real estate market provides such ideal financial solutions for potential buyers. As mentioned earlier, the low interest rates provide affordable mortgages, ultimately resulting in an inadequate supply of homes to satisfy consumer demand. With such high competition to close a deal, buyers are aggressive with their purchase offers. So why not benefit from these multiple offers and rising prices?

TIP: if you are looking to sell your home, consider investing in house repairs to amp up the curb appeal and receive a higher asking price.

Seasonality of Homebuyers.
Did you know there are seasonal trends for selling and buying a home? In previous years, the spring months are historically the best time to list a home. However, with the unpredictable and uncertain living conditions that we are experiencing, the usually defined “peak of interest” in the market has become blurred. With that being said, the most desirable time to list your home is NOW, so do your homework and prepare to capitalize on the eager homebuyers.

How Kentwood Can Help
Have we convinced you? While there is no better time to sell your home than now, we understand the process can be daunting and often complex. With our local expertise and exceptional service, Kentwood is here to guide you through a pleasurable selling experience! Reach out today!

Colorado Real Estate News

Congratulations to the Kentwood Top 25 in 2020

As we wrapped up 2020 we took a deep breath and paused to consider what a roller coaster we’d just been on. Despite being shut down and shut out of real estate sales for close to two months, we were able to bounce back once real estate was deemed essential and showings were again permitted.

A Company Rooted in Excellence

Our Company Purpose is the core of how we operate and a large reason we rebounded so successfully in 2020:

At Kentwood, we believe in community.

That we accomplish more together.

That deep roots matter.

We inspire people to imagine the next steps in their life journey.

Our Top 25 Individuals and Teams in 2020 are hardworking professionals who exemplify our Purpose. Congratulations to everyone on the list!

Individuals sales volume:

Individuals units:

Team sales volume:

Team units:

Colorado Real Estate News

Kentwood Commercial Welcomes Two Dynamic Brokers to Its Colorado Team in January 2021

Kentwood Commercial, part of Kentwood Real Estate and an exclusive Colorado affiliate of Berkshire Hathaway’s HomeServices of America, is proud to announce the arrival of Randy Swearingen and Jim Tyler as Senior Commercial Advisors to its Colorado team. The addition of Randy and Jim further expands Kentwood Commercial’s level of expertise, integrity, and reliability, solidifying its reputation as the commercial brokerage to trust in Colorado.

Combining forces, Randy and Jim bring 60+ years of Denver commercial real estate experience to the table and plan to leverage their expertise to focus on tenant representation in the office, flex, and industrial markets in the South Metro Denver area.

Randy, a local Denverite, has been entrenched in the Denver Commercial Market for over 34 years, representing a myriad of Fortune 500 clientele and completing in excess of $1 billion in sale and lease transactions. With over 20 years as a top producer at major commercial brokerage firms, Randy brings expertise to Kentwood Commercial that includes tenant and landlord representation, development, market and financial analysis, site selection, marketing strategies, lease and sale negotiations, and space programming.

Also growing up in the Denver area, Jim is a former partner at Tenant Strategy and has represented a myriad of clients, including both Fortune 1,000 and local Denver companies. With over 25 years of professional business expertise in many areas of real estate, including tenant representation, landlord representation, development, and construction, Jim joins Kentwood Commercial having completed over 425 corporate tenant representation assignments totaling approximately four million square feet of commercial office and flex space.

“I am thrilled to work with both Randy and the Kentwood Commercial team in my native Colorado,” said Jim Tyler, Senior Commercial Advisor at Kentwood Commercial. “Together, Randy and I will bring our combined experience to the table to assist tenants and create strategies around their occupancy to achieve the optimal outcome for the real estate needs of the market.”

“Being able to call Kentwood Commercial, and their new One DTC West office building, ground zero is a great fit for us, allowing us to enhance the quality of our tenant representation services with a brokerage firm that employs top-level individuals and produces support and marketing materials that are second to none,” added Randy Swearingen, Senior Commercial Advisor at Kentwood Commercial. “Both Jim and I are lifetime Denverites and rooted in the community. We have spent a great deal of our commercial real estate careers helping occupiers and tenants succeed, and we look forward to delivering an increased level of expertise as we continue our work with Kentwood Commercial.”

Kentwood is committed to working with only the finest agents. Many of our esteemed brokers serve on committees and Boards of Directors of real estate associations throughout the state, and all are active and respected in their communities. As an affiliate of Berkshire Hathaway’s HomeServices of America, Kentwood has access to the resources of leading real estate brands.

“We are proud to welcome Randy and Jim to the Kentwood Commercial team and look forward to the impact their extensive expertise will have on the Denver market,” said Gretchen Rosenberg, president and CEO of Kentwood Real Estate. “At Kentwood, we believe that the most productive agents are those that are “rooted in community” and know their communities inside and out. When we hire new brokers, we put our full trust in them that they will serve as consummate professionals: trustworthy, dedicated, and ethical, which Randy and Jim exemplify.”

Kentwood is a proud member of the Denver Metro Association of Commercial Realtors (DMCAR), Asian Real Estate Association of America (AREAA), the Colorado Association of Hispanic Real Estate Professionals (CAHREP), the National Association of Hispanic Real Estate Professionals (NAHREP®) Denver Chapter, the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and the National Association of Real Estate Brokers (NAREB). Additionally, our brokers belong to such esteemed associations as the Denver Metro Association of REALTORS®, Fort Collins Board of REALTORS®, Boulder Area REALTORS® Association, Loveland-Berthoud Association of REALTORS®, South Metro Denver REALTORS® Association, and the Colorado Association of REALTORS®. To learn more about Kentwood Real Estate and available listings, visit www.Kentwood.com.

About Kentwood Commercial

Kentwood Commercial is a boutique commercial brokerage that combines the exceptional local brand and referral network of Kentwood with the national strength and financial support of Berkshire Hathaway. The company has the ability to nimbly handle the range of large institutional and smaller entrepreneurial clients with the highest level of skill, responsiveness, and experience in the industry.

Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. Locally-owned, with some of the most experienced brokers in the industry, Kentwood Commercial assists with every facet of each sale or lease. The Kentwood professionals know the real estate business inside and out, they are unmatched in knowledge of the commercial market in the Denver metro area. The offices of Kentwood Commercial are conveniently located in Downtown Denver, Cherry Creek North, and the Denver Tech Center. For more information, visit www.KentwoodCommercial.com.

Colorado Real Estate News

Why Inclusion Matters

CEO Reflections

Written by Gretchen Rosenberg, President and CEO of Kentwood Real Estate

This week we celebrated Martin Luther King, Jr. and the massive and positive impact Dr. King made on 20th Century America. His most iconic “I have a dream” speech still resonates 57 years later.

So many Americans have a dream for equity, equality and inclusion. That extends to the dream of homeownership. A dream realized for many, but not always equitably. A dream we in real estate are privileged to help with.

At Kentwood Real Estate we formed a Diversity, Equity, and Inclusion Council in 2020 to address both internal and external issues facing our company and our industry. Thank you to the volunteers on our Council and the wonderful input they provided last year. All of them offered to renew their commitment to volunteer this year and we now have a waiting list!

DEI Goals

Our goal is to make a real and positive difference in people’s lives. To that end, we’ve translated our Listing and Buyer information into Spanish and discussed what the next language should be. Vietnamese perhaps.

We’re in the process of forming a Kentwood Foundation to help our communities – our Kentwood Community and the communities we live in. More on that to follow.

We’re encouraging our managers to recruit for diversity and we’re welcoming many new brokers from all sorts of life experiences and backgrounds to the Kentwood family.

A Pledge to Do Right

Kentwood “took the pledge” and is among hundreds of companies joined as Colorado Companies United Against Racism. But taking a pledge isn’t an end, it’s a signal that we intend to be a part of the process and solution going forward. Our industry has historically not been purveyors of best practices. We’re grappling with that and determined to make a positive difference going forward.

Let Dr. King’s words guide us. “We must use time creatively, in the knowledge that the time is always ripe to do right.”