The past week, Kentwood Real Estate was honored to participate in the prestigious Reimagine Conference hosted by LeadingRe at the Luxe Wynn Hotel in Las Vegas. And wow, what an incredible experience it was! Kentwood’s Managing Broker at our Cherry Creek office, Brandon Brennick, and top-producing broker Lori Pace, participated in two amazing panels for diversity and competition, respectively. FYI, Lori is a member of Kentwood’s Diversity, Equity, and Inclusion counsel. Also, Jason Exley, Director of Relocation and Business Development, helped lead a panel on ‘Recalibrating Relocation in the COVID Era.’ So proud of our fantastic team and their participation in this great conference!
Featured Conference Topic: Recalibrating Relocation In the Covid Era
Panel held by Jason Exley of Kentwood Real Estate:
Relocation departments shifted to focus on lead business during COVID to top aggregators such as OpCity, Rocket Homes, HomeStory, etc., with traditional corporate relocations down. Coming out of COVID with inventory slim, one brokerage introduced a partnership with Ribbon, which converts a conventional buyer to an all-cash offer, buyers can compete and win. The virtual environment we were all thrown into during COVID has led to higher engagement among agents at Relocation trainings and weekly sales meetings. Also, By creating a more enhanced experience and upfront conversation via video/conversation with relocating clients, we are experiencing higher conversion rates.
Featured Conference Topic: Fair Housing, Diversity and Inclusion
Panel held by Lori Pace of Kentwood Real Estate:
The vitality of a brokerage’s future success will be contingent on how well agents and brokerages can respond to the changing circumstances of the world that impact global relationships. COVID -19 and social unrest due to the death of George Floyd turned the world upside down; meanwhile, real estate was declared an essential business.
Today, we face a lack of tools, resources, and leaders to ensure past real estate policies, laws, and business practices are inclusive and multicultural in creating positive solutions. While at the conference, it was the anniversary of the murder of George Floyd. Buyers, sellers, brokers, owners, and agents representing neighborhoods, businesses, and organizations can no longer feel comfortable with the dehumanization and perceived threat of a black man in a community that has been neglected due to redlining.
Redlining was used in our industry systematically to uphold racist philosophies and principles. LeadingRE recognized the need to do more than talk about inclusion but instead invest in inclusion by launching a Diversity Difference Experience program held in August.
Featured Conference Topic: Competing Against the New Competition
Panel held by Brandon Brennick of Kentwood Real Estate:
Now, more than ever, relationships matter! Clients are ready for eyeball time with their agents, and therefore, getting back in person with our clients is key. Competing against new competition requires being purpose-driven. Most agents are operating with a transactional model now; however, having a business plan that focuses on intention has proven to be a more successful and profitable route.
Most agents (70-80%) are buyer-centric, which contributes to the scarcity of inventory – the market is telling them they can’t get listings, but there are people out there ready to sell. They just don’t know how to do it. A more listing-centric strategy is key to more inventory. Approximately 14-23 million American will move in the next 1-5 years – 52% more than 2 hours away and 42% more than 4 hours away.
Why Should You Get to Know LeadingRE?
Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Today, LeadingRe has over 550 firms and 150,000 sales associates, operating in 70 countries. LeadingRE’s mantra is “Making the Best Brokerages Better.” LeadingRE accomplishes this by providing these top local brands with world-class business resources and national and global connections.
They must know, then, that the above-named gentleman whenever he was at leisure (which was mostly all the year round) gave himself up to reading books of chivalry with such ardour and avidity that he almost entirely neglected the pursuit of his field-sports, and even the management of his property; and to such a pitch did his eagerness and infatuation go that he sold many an acre of tillageland to buy books of chivalry to read, and brought home as many of them as he could get.
Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE).Over two decades ago, 50 of the top brokerage firms in the United States launched a network now known as Leading Real Estate Companies of the World® (LeadingRE). Kentwood Real Estate is not only honored to be a part of LeadingRE but grateful to be featured at their Reimagine Conference this past week.
Check out some of the photos and videos from the conference on LeadingRE’s Facebook Page.
Kentwood’s Involvement with Charities and Local Businesses
Thought leadership is our passion at Kentwood; however, we go beyond the real estate industry by supporting local charities and businesses to build a stronger local community. In today’s challenging times, we must lift each other up, now, more than ever. Kentwood agents and staff support over 170 local, national, and international non-profit organizations. Rooted in the Colorado economy, we are delighted to support local businesses through numerous civic and community endeavors, participating in regional events, and sitting on dozens of committees and boards.