Colorado Real Estate News

CEO Reflections

Written by Kentwood Real Estate President and CEO Gretchen Rosenberg

Rooted in Luxury

Top 4 Questions to ask your Luxury Broker

1. Experience Level

It takes a well-honed skill set to manage the purchase or sale of a luxury property. Whether that’s a significant residence or a Class A Building. Marketing, negotiations, and the unique needs of luxury clientele require an aesthetic sensibility that comes from experience and strong negotiating skills.

2. Company Backing / Resources

Does the brand your broker has chosen to affiliate with resonate with a luxury clientele? At Kentwood Real Estate we like to reinforce that we’re a luxury brand for all. Everyone, in every price range and area, receives luxury treatment. Our brand is recognized as consequential because we take good care of our clients and we’re affiliated with some of the top national and international luxury networks, like Luxury Portfolio International, Who’s Who in Luxury Real Estate, and Berkshire Hathaway’s HomeServices of America.

3. Discretion

If you’re a luxury client, unless you’re a celebrity wanting to leverage that for a sale, you likely want discretion. Brokers at companies like Kentwood understand that. We’ve worked with sports agents, attorneys representing high profile clientele, we’ve worked under NDA. We know how to get the job done and how to make it about YOU, the client, and not about our notoriety. Not every broker out there wants to be on Million Dollar Listing or touting their chops publicly. Many remain focused on doing the best job they can for their clients. Our brokers are rewarded for their discretion by the referrals of their clients, not by 15 minutes of fame.

4. Photography & Staging

High-end photography, professional staging, geo-marketing, video, drone photography. These are all tools in the tool kit of an experienced luxury broker. They have the “rolodex” of names of the best practitioners in their chosen affiliated fields to get visually stunning results. It’s not acceptable to take photos on a camera phone at any price point, but especially not in the luxury markets.

Coco Chanel famously said, “Luxury must be comfortable, otherwise it is not luxury.” Luxury is in the eye of the beholder and Kentwood brokers excel at treating all clientele as if they are high-end.